A Change of Brand, produced by Matchstic, is a podcast about the world’s most loved consumer companies and their rebrand glory, drama, or disaster.
We go deeper than color palettes and typography, talking with brand leaders and agency creatives to retell the story behind the change. Getting into the nitty gritty details, we learn about their leading edge work, creative process, and approach to change management. Regardless of fame or fail, our mission is to retell these stories to educate and inspire those facing a change of brand.
A Change of Brand is Produced by Matchstic
Blake Howard
Host
Blake is the Creative Director and Cofounder of Matchstic, an Atlanta-based brand identity firm. For nearly 20 years, he’s focused on helping growing companies level up their brand identity by being radically relevant. He has led brand launches for over 200 projects, spanning a broad range of clients, from global heavy-hitters to ambitious startups poised for growth. The most notable of which include, Chick-fil-A, Publix, Mailchimp, Boys & Girls Clubs of America, Spanx, International Justice Mission and the City of Atlanta.
His work has been featured in Fast Company, City Lab, and Designing Brand Identity by Alina Wheeler, and has received recognition in Graphis, Communication Arts, and Brand New. Blake extends his creative vision into thought leadership, having taken the stage to speak on brand identity best practices across the United States and Canada.
In addition to A Change of Brand, he also hosts, The Creative Rising, which features conversations with creative professionals who share their perspective on career, courage and creative leadership.
Tracy Clark
Co-Host
Tracy has an MBA and 23 years of professional experience providing strategy and insights for global brands. Specialties include Brand strategy and brand identity, employer branding, talent marketing, client partnership, integrated marketing campaigns, digital media, healthcare, higher education, technology and engineering clients.