Fiverr with James Greenfield
Fiverr with James Greenfield
When Fiverr, one of the world's largest freelance marketplaces, spent more than a fiver on their own rebrand, it raised many eyebrows. James Greenfield of Koto gives us the behind-the-scenes take on the ethics behind the decision to accept the project, the creative process, and how they handled the backlash.
The Breakdown
The original Fiverr logo and the updated word mark.
The 2020 rebrand, which was led by Koto.
