Kraft Mac & Cheese
Kraft Mac & Cheese
Despite the success of selling over one million boxes of macaroni and cheese, Kraft wanted to position their signature pasta dish as a timeless comfort food for all people while creating a more contemporary look. In this episode, we catch up with Terry Sieting, Senior Designer at JKR to get the inside scoop on the Kraft Mac and Cheese 2022 packaging and brand identity refresh.
The Breakdown
Kraft over the years…
The 2022 rebrand, which was led by JKR
Before and After
Before and After
