RISE

 

RISE

The cannabis industry is basically the Wild West. In an emerging market, how do you execute a rebrand for a dispensary while juggling state-by-state regulations and varied public perception? Gavin Hurrell, Creative Director at Turner Duckworth, shares how he and his team approached their work for RISE, a growing retail dispensary leading the movement to democratize cannabis.


The Breakdown

RISE before and after its rebrand.

 

Before the rebrand


2023 rebrand, by Turner Duckworth


Visual snapshot


Outdoor signage


Packaging


Product offerings


Swag


Outdoor signage


Mural


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