Why Sports Rebrands Are So Hard with Jon Contino
Why Sports Rebrands are So Hard with Jon Contino
For decades, some of America’s most beloved sports teams played with imagery trading on outdated, offensive racial stereotypes. It wasn’t until very recently — with the public calling foul and sponsors pulling their support — that some sports brands relented and rebranded. In this episode of A Change of Brand, we dive into the murky waters of controversial sports branding with designer and creative director Jon Contino.
Before the Rebrand
The Former Cleveland Indians Branding
The 2021 Rebrand
The New Cleveland Guardians Identity
Before the Rebrand
The Former Cleveland Indians Branding
After the Rebrand
The New Washington Commanders Identity
