Airbnb with Jowey Roden

Airbnb with Jowey Roden

In 2014, the tech darling redefining travel and hospitality wanted to take their brand expression to the next level. The story, as told by one of the former designers, is one of the most controversial rebrand tales of the decade.

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The Breakdown

Before the 2014 DesignStudio rebrand, Airbnb had evolved from overly simple to script. The brand system was not too cohesive, and it felt dated.

The 2014 update by DesignStudio. See more on the work here.

The 2018 AirBNB Plus brand extension from Koto. See more on the work here.