Warner Bros. with Emily Oberman

Written By Matchstic
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Warner Bros. with Emily Oberman

Quickly approaching their centennial anniversary, Warner Bros. decided to reexamine their role as an industry pioneer with a fresh rebrand built for the new digital streaming age of entertainment. Emily Oberman, partner at Pentagram, drops in to give us insight into modernizing the iconic brand.

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The Breakdown

The previous Warner Bros. shield has been an iconic part of the company’s visual identity since its founding in 1923. To thrive in the new digital streaming age, Warner Bros. needed to find a way to pull their history into the present.

 
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The 2019 update by Pentagram. See more of the work here.

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Matchstic
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