Best & Worst Brand Writing of 2024

 

Best & Worst Brand Writing of 2024

We’re stepping into the overlooked and underappreciated world of verbals to reflect on the best (and worst) brand writing of 2024. From one-off campaigns to full verbal identities, which brands made this year’s naughty and nice list? To weigh in on the good, the bad, and the missed opportunities is Carissa Justice, Founder of The Subtext, an online destination by and for writers, amplifying unique voices and fresh perspectives.


For even more commentary…

Check out The Subtext’s full 2024 Year in Review.

 
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Pepsi