Pepsi
Pepsi
When Pepsi’s overly philosophical rebrand launched in 2009, it was a real head scratcher for average consumers and design aficionados alike. While their 125th anniversary provided an opportunity for change, how do you even begin to rebrand such a global company like Pepsi? In this masterclass on playing the long game, Mauro Porcini, Chief Design Officer at PepsiCo, tells the story of how he and his team across 17 Pepsi design centers executed a rebrand 10+ years in the making.
The Breakdown
Pepsi before and after its rebrand.
