Burger King with Lisa Smith
Burger King with Lisa Smith
On a mission to achieve the highest standards for food quality, sustainability, and restaurant experience, Burger King decided it was time to transform their business through a fresh visual identity. JKR set out to create a brand world that consumers can feel good about with a real, crave-able, and tasty appearance that references to the company’s history.
The Breakdown
As Burger King’s first rebrand in over two decades, they needed to move away from their outdated early 2000s look and into a refined, confident, and simple design.
The 2021 update by JKR. See more of the work here.
