Google with Jonathan Lee
Google with Jonathan Lee
As one of the largest technology companies in the world, Google’s influence has no limits. Their 2015 rebrand launch was a massive, carefully detailed effort to orchestrate a rollout of over 10,000 branded assets with the flip of a switch. In this week’s episode, we catch a glimpse of the behind-the-scenes muscle for this mighty change as we talk to Jonathan Lee, one of the in-house designers leading the effort.
The Breakdown
The modernized yet classic serif Google logo, before the 2015 rebrand.
The 2015 update led in-house.
The refresh brand launch video.