Google with Jonathan Lee

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Google with Jonathan Lee

As one of the largest technology companies in the world, Google’s influence has no limits. Their 2015 rebrand launch was a massive, carefully detailed effort to orchestrate a rollout of over 10,000 branded assets with the flip of a switch. In this week’s episode, we catch a glimpse of the behind-the-scenes muscle for this mighty change as we talk to Jonathan Lee, one of the in-house designers leading the effort.

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The Breakdown

The modernized yet classic serif Google logo, before the 2015 rebrand.

 
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The 2015 update led in-house.

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The refresh brand launch video.

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