Formula 1

 

Formula 1

Once F1 was acquired by a mass media company in 2017, they faced a crossroads that many legacy brands face: How can they honor their storied past while attracting a new, more global audience? In our most requested episode yet, we’re zooming in on verbal identity with Mike Reed, Co-Founder and Executive Creative Director of Reed Words, in the driver’s seat.


The Breakdown

F1 before and after its rebrand.

 

Before the rebrand


2017 rebrand, by Wieden and Kennedy


The new logo


Typography


Mission


Helmet


Environmental graphics


Brand snapshot


Messaging


Previous
Previous

LG

Next
Next

Glassdoor