Glassdoor

 

Glassdoor

After Glassdoor’s acquisition of Fishbowl in 2023, they enlisted the help of Deanna German, Creative Director at Koto, and her team to reposition them as more than just a workplace insight platform, but a place for community conversation. The catch: Glassdoor requested an open design process, meaning Koto would share design concepts with the public early and often. How can you have such a wide range of feedback and still move forward with work you believe in? This episode may be about transparency, but you’re just going to have to listen for yourself to get the full story.


The Breakdown

Glassdoor before and after its rebrand.

 

Before the rebrand


2023 rebrand, by Koto


Brand snapshot


Illustration library by Josep Puy


Illustrating community


Marketing posts


The new palette


Transparent data


Iconography


Website homepage


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